LAND MORE SPONSORS

Partner with CycleHub to unlock unparalleled sponsorship opportunities.

You've built something special: a race riders love. But making it financially viable is harder than ever. Finding sponsors who'll back you with real money and in-kind donations takes a professionally run campaign.

You need partners who believe in your event, see its value, and are willing to renew next year. Instead, you're chasing replies, sending cold emails, and wondering what other organisers know that you don't.

It doesn't have to be this hard.

You're Stuck in an impossible Squeeze

The Challenge Every Event Organiser Faces

Exploding Costs

Insurance: Up 41% in 18 months
Traffic management: $2,500 to $8,900 per event
Permits & approvals: $325-$904+ depending on state
Marketing: Organic social reach collapsed to under 6% (you now pay for visibility)

Declining Sponsorship

Local businesses are tapped out (everyone's asking them)
National brands demand "ROI proof" you don't know how to provide
Your prospectus looks fine, but it doesn't convert conversations to contracts
You're sending cold emails that go nowhere
Last year's sponsors aren't renewing at the same levels

Limted Time

45% of event teams are just 2-5 people
You're already managing permits, volunteers, logistics, safety, marketing
Sponsor prospecting keeps getting pushed to "next week"
By the time you reach out, budgets are allocated elsewhere

We understand both sides of the table.

Why Event Organisers Choose CycleHub For Sponsorship

On the organiser side

We run Australia and New Zealand's fastest-growing cycling platform. We know exactly how stretched you are, because we work with organisers just like you every week.

Get in touch

On the sponsor side

We understand what brands actually need to justify investment. It's not just logo placement. Sponsors want:

Quantified audience reach (demographics, engagement, activation opportunities)
Clear deliverables with measurable outcomes
Post-event reporting proving ROI
Multi-year partnership potential, not one-off transactions

Get in touch

The Sponsorship Success Plan

Our structured approach ensures maximum impact and measurable results for your event.

Step 1: Position & Prepare

(Week 1)

We audit your event's unique sponsor value proposition, design sponsor tiers that make sense for your audience and market, and build professional pitch materials ready to send.

Deliverables

Sponsor tier strategy (Title, Gold, Silver, Bronze, In-Kind)
Professionally designed prospectus (PDF + presentation versions)
Audience demographics and reach analysis

Step 2: Prospect & Pitch

(Weeks 2-6)

We research and contact brands aligned with your event's audience and values, using our network and industry relationships to open real conversations.

Approach

Target identification across 4 categories: Local businesses, Regional brands, National cycling industry, Lifestyle/wellness brands
Personalised outreach sequences (not mass blasts)
Proposal customisation based on brand objectives
Meeting scheduling and presentation support

Step 3: Close & Report

(Weeks 7-10)

We guide you through negotiations, help structure win-win agreements, and prepare deliverable plans that set sponsors up for success.

What you get

Contract templates and pricing negotiation guidance
Activation planning (what sponsor gets, when, how measured)
Post-event ROI report development
Thank-you and renewal conversation initiation for next year